Halloween in Las Vegas is synonymous with bigger, faster, stronger, shinier cars  - thanks to SEMA, the worlds biggest aftermarket trade show, held annually at the end of October.

This year was no exception: 1/3 of the showroom floor is now taken over by the ever expanding wheels and tires segment; and we found some pretty spectacular rims. Other trends: “Pimp my camper” - and even SEMA goes green: Politically correct eco-tuning. Plus, of course,  the best of SEMA GIRLS…

Client: Vox /ams TV     Airdate: 11/04/07    TRT: 6:30 min
Producer: Johannes Wiebus
Camera: Peter Krajewski
Editor: Kathleen O'Heron