Burgess Advertising in Portland hired Jynx to produce a spot for their client, Mercy Hospital, highlighting its eating disorder clinic.

The concept was based on the medium the spot was going to be shown in, movie theatres: A group of teenage girls gathers to enjoy a movie - but one of them can't focus on the movie. She is clearly uncomfortable with Hollywood's unreal beauty standards.

Shot over one day in Portland's largest cinema, this spot enjoyed great feedback and resulted in an increase in activity for the NEEDS program.

Client: Burgess Advertising     Airdate: 11/15/07    TRT: 15 sec
Producer: Johannes Wiebus
Camera: Tom Pakulski
Editor: Kathleen O'Heron