"King of Cars" has been a hit reality show on A&E (now in its second season: http://www.aetv.com/kingofcars/). Naturally, we wanted to introduce a German audience to the craziest car dealership in the US. Thanks to A&E and the dealership, we were granted full behind-the-scenes access for one day at Towbin Dodge in Las Vegas.

This is the story of a VERY motivated, raucous, fraternity-style sales force: During the morning sales meeting, owner Josh "Chop" Towbin promises hard cash to anyone who can close a deal on a new car. It's the end of the month, and Chop needs to clear his lot. His salesmen get especially excited about selling "Chopper edition" cars (think bling-bling rims and gullwing doors) sold exclusively at Chop's dealership.

Towbin's top salesman, a Blue Genie, has an Aladdin-style tent where he closes his deals. If it all sounds just too off the wall for selling cars - consider this: Towbin Dodge is the Number 1 Dodge dealership in the entire US. These guys gotta be "dooozin" somethin' right...

Client: Vox/amsTV   Airdate: 02/04/07    TRT: 5:36 min
Director: Johannes Wiebus
Camera: Peter Krajewski
Editor: Kathleen O'Heron