Portland based Burgess Advertising commissioned Jynx to produce, direct and edit this 30-second spot to promote Maine Engineering Week.

The spot aired on the biggest local channels leading up to the Engineering Expo on March 1st.

We selected "The Yukon Initiative", a cool band from a local High School, and shot for one day in the newly renovated High School Auditorium. The band plays in front of a huge video wall with engineering images flashing while singer Sheanna rocks out, lyrically describing all the accomplishments of those "amazing engineers".

What makes the spot work is that these kids are cool and hip, but instead of a teenage angst anthem, they are singing about bridges, ships and micro chips.

Here's a story a Maine paper did on the shoot: http://www.theforecaster.net/story.php?storyid=13773

And info on the Expo which this event promotes: www.engineeringme.com

Client: Burgess Advertising     Airdate: 02/15/08    TRT: 30 sec
Producer: Johannes Wiebus
Camera: Tom Pakulski
Editor: Kathleen O'Heron