When Deutsche Bank decided to relaunch their investment website DWS.de, they needed video content. They had just secured the services of Markus Koch, the best known business anchormen on German Television, and wanted to promote a variety of financial products. DWS Gold is the first in the series. The challenge for Jynx was to take a pretty dry financial product, explain it in plain terms, and make the video visually interesting at the same time.

Client: Deutsche Bank/DWS    Airdate: ongoing    TRT: 5 min
Director: Johannes Wiebus
Camera: Martijn Hart
Editor: Kathleen O'Heron